Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
HVAC technician
27%
#181 / 623
View rankingHVAC technician
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Comply with all applicable standards, policies, or procedures, such as safety procedures or the maintenance of a clean work area.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 28% | +2.8 |
Recommend, develop, or perform preventive or general maintenance procedures, such as cleaning, power-washing, or vacuuming equipment, oiling parts, or changing filters.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Test electrical circuits or components for continuity, using electrical test equipment.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Discuss heating or cooling system malfunctions with users to isolate problems or to verify that repairs corrected malfunctions.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 12% | +0.7 |
Repair or replace defective equipment, components, or wiring.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 12% | +0.7 |
Keep records of repairs and replacements made and causes of malfunctions.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 12% | +0.6 |
Record and report time, materials, faults, deficiencies, or other unusual occurrences on work orders.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 55% | +2.8 |
Install, connect, or adjust thermostats, humidistats, or timers.EstimateNo public source provides a precise figure. This is our estimate. | 4% | 28% | +1.1 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 50% | 28% | +14 |
| Total | 100% | 27% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- refrigerants
- electric heating systems
- hydraulics
- thermodynamics
- fluid mechanics
- domestic cooling systems
- electricity
- electrical wiring plans
- mechanics
- work ergonomically
Sources for this job· O*NET 49-9021.00· ESCO/ISCO 7127