IS WORK OVER?

Automation index

How much of a SEM specialist’s job can AI already do?

A campaign and an ad come earlier. Spending the budget on people who buy do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

SEM specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Campaigns, keywords and Quality Score.
Estimate

No public source provides a precise figure. This is our estimate.

18%52%+9.4
Landing, tracking and the conversion that misses.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
The client who wants more clicks for less.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Reports, copy and the ad A/B.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Legal, brands and the claim you cannot make.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
Spend on buyers, and not inflating impressions.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • SEM campaigns
  • keywords
  • Quality Score
  • landings
  • conversion tracking
  • ad A/B
  • Google Ads
  • media budget

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

Infectious disease physician

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Read cultures, PCR and the antibiogram.
Estimate

No public source provides a precise figure. This is our estimate.

16%48%+7.7
Consult, the febrile patient and the one who does not respond.
Estimate

No public source provides a precise figure. This is our estimate.

18%18%+3.2
Antibiotic plan, HIV and tropical disease.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Stewardship, resistance and the hospital protocol.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Isolation, public health and the ward outbreak.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
On-call and signing the last-resort drug.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%23%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • antibiogram
  • prescribe antibiotics
  • stewardship
  • treat HIV
  • ID consult
  • isolation
  • pathogen PCR
  • resistance

Sources for this job· O*NET 29-1229.00· ESCO/ISCO 2212

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