Automation index

How much of a SEM specialist’s job can AI already do?

A campaign and an ad come earlier. Spending the budget on people who buy do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

IS WORK OVER?

28%

AI can already do 28% of this job.

#97 / 623

SEM specialist

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

Task	Share	AI	Points
Campaigns, keywords and Quality Score. Estimate No public source provides a precise figure. This is our estimate.	18%	52%	+9.4
Landing, tracking and the conversion that misses. Estimate No public source provides a precise figure. This is our estimate.	16%	40%	+6.4
The client who wants more clicks for less. Estimate No public source provides a precise figure. This is our estimate.	16%	22%	+3.5
Reports, copy and the ad A/B. Estimate No public source provides a precise figure. This is our estimate.	16%	28%	+4.5
Legal, brands and the claim you cannot make. Estimate No public source provides a precise figure. This is our estimate.	18%	14%	+2.5
Spend on buyers, and not inflating impressions. Estimate No public source provides a precise figure. This is our estimate.	16%	12%	+1.9
Total	100%		28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

IS WORK OVER?

31%

#33 / 623

Information specialist

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

Task	Share	AI	Points
Classify, index and describe holdings. Estimate No public source provides a precise figure. This is our estimate.	18%	48%	+8.6
Thesauri, metadata and the internal search. Estimate No public source provides a precise figure. This is our estimate.	16%	52%	+8.3
Answer queries and retrieve what nobody can find. Estimate No public source provides a precise figure. This is our estimate.	16%	28%	+4.5
Records policy, retention and destruction. Estimate No public source provides a precise figure. This is our estimate.	18%	22%	+4
Train people who file badly and people who do not file. Estimate No public source provides a precise figure. This is our estimate.	16%	18%	+2.9
The organisation’s memory, and not losing it. Estimate No public source provides a precise figure. This is our estimate.	16%	14%	+2.2
Total	100%		30%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low