Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 703
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
In-house counsel
27%
#127 / 703
View rankingIn-house counsel
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Contract, clauses and the risk.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 48% | +8.6 |
Sales, the close and not yielding the essential.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
Dispute, the procurator and not sleeping the deadline.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Board, the memo and not dressing it.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
The CEO, the rush and not signing blind.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Say no, and not leaving the company sold.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 27% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- commercial contracts
- clauses
- legal risk
- the board
- procedural deadlines
- sales
- not sign blind
- legal memos
Sources for this job· O*NET 23-1011.00· ESCO/ISCO 2611