Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Insurance claims adjuster
29%
#68 / 623
View rankingInsurance claims adjuster
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Read policy, claim form and cover.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
On-site inspection, photos and facts.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 18% | +3.2 |
Value damage, parts and write the report.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 48% | +8.6 |
Negotiate with garage, injured party and insurer.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Fraud, recoveries and clash with another adjuster.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Close the file and own the valuation.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 14% | +2.2 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- adjust claims
- assess damage
- inspect on site
- value repairs
- spot fraud
- negotiate payouts
- write survey reports
- close claims
Sources for this job· O*NET 13-1031.00· ESCO/ISCO 3315