Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
IT auditor
32%
#27 / 623
View rankingIT auditor
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan scope, IT risks and sampling.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 48% | +8.6 |
Review access, changes, logs and configs.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 52% | +8.3 |
Document findings, evidence and recommendations.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
Interview, challenge the auditee and apply judgement.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 18% | +3.2 |
Follow up action plans and retest.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Report, committee and liability for the opinion.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 14% | +2.2 |
| Total | 100% | 32% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- audit systems
- review logs
- assess IT controls
- test access
- document findings
- audit changes
- retest controls
- sign the audit report
Sources for this job· O*NET 15-1212.00· ESCO/ISCO 2519