Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Job insertion technician
24%
#282 / 623
View rankingJob insertion technician
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Employer prospecting and the agreements.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
Go with them to the job and the first day.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 18% | +3.2 |
Follow-up, incidents and the one who quits.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 32% | +5.1 |
Reports, indicators and justifying the grant.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
The hard candidate and the employer who pulls out.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That they stay, and not dressing the figure.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 24% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- prospect employers
- place candidates
- follow up in post
- insertion agreements
- justify grants
- job accompaniment
- workplace incidents
- insertion indicators
Sources for this job· O*NET 21-1093.00· ESCO/ISCO 2423