Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Judge
19%
#501 / 623
View rankingJudge
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Read, index and summarise the case file.EstimateNo public source provides a precise figure. This is our estimate. | 20% | 38% | +7.6 |
Draft routine orders and procedural rulings.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 32% | +5.1 |
Hearing, examination and adversarial argument.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 12% | +2.2 |
Weigh evidence, credibility and context.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 10% | +1.8 |
Write and reason the judgment.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
Sign, own the decision and preside.EstimateNo public source provides a precise figure. This is our estimate. | 12% | 6% | +0.7 |
| Total | 100% | 19% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- Read, index and summarise the case file
- Weigh evidence, credibility and context
- Write and reason the judgment
- Sign, own the decision and preside
- juez
- jueza
- judge
- magistrad
Sources for this job· O*NET 23-1023.00· ESCO/ISCO 2612