Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Junior developer
31%↓
#38 / 623
View rankingJunior developer
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Write, analyze, review, and rewrite programs, using workflow chart and diagram, and applying knowledge of computer capabilities, subject matter, and symbolic logic.EstimateNo public source provides a precise figure. This is our estimate. | 13% | 48% | +6.2 |
Write, update, and maintain computer programs or software packages to handle specific jobs such as tracking inventory, storing or retrieving data, or controlling other equipment.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 28% | +3.1 |
Correct errors by making appropriate changes and rechecking the program to ensure that the desired results are produced.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 28% | +3.1 |
Perform or direct revision, repair, or expansion of existing programs to increase operating efficiency or adapt to new requirements.EstimateNo public source provides a precise figure. This is our estimate. | 9% | 12% | +1.1 |
Conduct trial runs of programs and software applications to be sure they will produce the desired information and that the instructions are correct.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Consult with managerial, engineering, and technical personnel to clarify program intent, identify problems, and suggest changes.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Develop Web sites.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Compile and write documentation of program development and subsequent revisions, inserting comments in the coded instructions so others can understand the program.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 55% | +3.3 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 30% | 28% | +8.4 |
| Total | 100% | 31% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- write code
- programming
- software development
- coding
- debug code
- computer programming
- decentralized application frameworks
- blockchain openness
- software components libraries
- ICT debugging tools
Sources for this job· O*NET 15-1251.00· ESCO/ISCO 2512