Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Leisure instructor
17%
#584 / 623
View rankingLeisure instructor
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan activities, lists and permission slips.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 32% | +5.1 |
Lead the group, games and trips.EstimateNo public source provides a precise figure. This is our estimate. | 24% | 8% | +1.9 |
Handle fights, fears and parents.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 18% | +2.9 |
Logs, photos and camp report.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Kit, meals and nights.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 16% | +2.2 |
Not losing a child or missing an allergy.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 12% | +1.7 |
| Total | 100% | 17% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- Lead the group, games and trips
- Handle fights, fears and parents
- Logs, photos and camp report
- Kit, meals and nights
- Not losing a child or missing an allergy
- monitor de ocio
- leisure instructor
Sources for this job· O*NET 39-9032.00· ESCO/ISCO 3423