Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 753
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Lighting engineer
27%
#178 / 753
View rankingLighting engineer
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Calc, Dialux and the standard.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 48% | +8.6 |
Works, the point and the one that was not put in.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
Night, the glare and the pedestrian.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Saving, the LED and not leaving the crossing dark.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
The council, the complaint and not dressing the lux.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That you can see, and not glaring.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 27% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- Dialux
- lux
- glare
- lighting points
- LED
- crossings
- lighting standards
- calcs
Sources for this job· O*NET 17-2199.00· ESCO/ISCO 2149