Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Makeup artist
17%
#581 / 623
View rankingMakeup artist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Moodboards, lists and quotes.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 38% | +6.1 |
Bookings, consents and social.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 28% | +3.9 |
Make up, hair and retouch on set.EstimateNo public source provides a precise figure. This is our estimate. | 24% | 6% | +1.4 |
Difficult skin, allergies and sweat.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 10% | +1.6 |
Talent, director and the clock.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
Kit, hygiene and travel.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 16% | +2.2 |
| Total | 100% | 17% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- Moodboards, lists and quotes
- Bookings, consents and social
- Make up, hair and retouch on set
- Difficult skin, allergies and sweat
- Talent, director and the clock
- Kit, hygiene and travel
- maquillador
- makeup artist
- maquillaje
Sources for this job· O*NET 39-5091.00· ESCO/ISCO 5142