Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Marine engineer
21%
#422 / 623
View rankingMarine engineer
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Rounds, parameters and the engine log.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 36% | +5.8 |
Breakdown, the sea and repairing with what you have.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 12% | +2.2 |
Fuel, oils and the port change.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Watch, alarms and the one who does not sleep.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Survey, class and not dressing the log.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 18% | +3.2 |
Last the crossing, and not silencing the alarm.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 21% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- engine rounds
- engine log
- breakdowns at sea
- watches
- class
- fuels
- engine-room alarms
- repair on passage
Sources for this job· O*NET 53-5031.00· ESCO/ISCO 3151