Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Mason
15%
#607 / 623
View rankingMason
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Read drawings, measure and order material.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 30% | +4.8 |
Setting out and levels on site.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 22% | +3.1 |
Raise walls, render and plaster.EstimateNo public source provides a precise figure. This is our estimate. | 24% | 8% | +1.9 |
Floors, tiling and finishing.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
Safety, scaffolding and clearing the bay.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 10% | +1.6 |
Coordinate with foreman, plumber and electrician.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 15% | +2.1 |
| Total | 100% | 15% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- build walls
- plaster
- site work
- Read drawings, measure and order material
- Setting out and levels on site
- Raise walls, render and plaster
- Floors, tiling and finishing
- Safety, scaffolding and clearing the bay
- albanil
- mason
Sources for this job· O*NET 47-2021.00· ESCO/ISCO 7112