Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Materials engineer
27%
#162 / 623
View rankingMaterials engineer
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Tests, metallography and the spec.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 48% | +8.6 |
Shop, heat treatment and the part that fails spec.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Material choice, corrosion and fatigue.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 36% | +5.8 |
Supplier, certificates and the doubtful batch.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
The field failure and the root cause.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That it does not fail, and not swapping the material blind.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 27% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- materials tests
- metallography
- choose alloys
- corrosion
- fatigue
- heat treatment
- failure analysis
- batch certificates
Sources for this job· O*NET 17-2131.00· ESCO/ISCO 2149