Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Midwife
26%
#206 / 623
View rankingMidwife
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Provide prenatal, intrapartum, postpartum, or newborn care to patients.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 12% | +1 |
Document patients' health histories, symptoms, physical conditions, or other diagnostic information.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 12% | +1 |
Document findings of physical examinations.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 55% | +4.4 |
Monitor fetal development by listening to fetal heartbeat, taking external uterine measurements, identifying fetal position, or estimating fetal size and weight.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Order and interpret diagnostic or laboratory tests.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Perform physical examinations by taking vital signs, checking neurological reflexes, examining breasts, or performing pelvic examinations.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Develop and implement individualized plans for health care management.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Educate patients and family members regarding prenatal, intrapartum, postpartum, newborn, or interconception care.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 12% | +0.8 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 38% | 28% | +10.6 |
| Total | 100% | 26% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- hygiene in a health care setting
- microbiology-bacteriology
- childbirth
- health care legislation
- lactation
- obstetric ultrasonography
- analgesics
- neonatology
- pregnancy
- pharmacology
Sources for this job· O*NET 29-1161.00· ESCO/ISCO 2222