IS WORK OVER?

Automation index

How much of a SEM specialist’s job can AI already do?

A campaign and an ad come earlier. Spending the budget on people who buy do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

SEM specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Campaigns, keywords and Quality Score.
Estimate

No public source provides a precise figure. This is our estimate.

18%52%+9.4
Landing, tracking and the conversion that misses.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
The client who wants more clicks for less.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Reports, copy and the ad A/B.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Legal, brands and the claim you cannot make.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
Spend on buyers, and not inflating impressions.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • SEM campaigns
  • keywords
  • Quality Score
  • landings
  • conversion tracking
  • ad A/B
  • Google Ads
  • media budget

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

Miller

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Wheat, moisture and the diagram.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
Mill, sift and the one that heats.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
Quality, ash and the baker who complains.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Cleaning, pests and the silo.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
The harvest, the batch and not mixing the wet.
Estimate

No public source provides a precise figure. This is our estimate.

18%18%+3.2
Regular flour, and not scorching the grain.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%22%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • mill wheat
  • sift
  • grain moisture
  • ash
  • silos
  • mill pests
  • mill diagrams
  • flour batches

Sources for this job· O*NET 51-9021.00· ESCO/ISCO 8160

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