Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Nanny
13%
#621 / 623
View rankingNanny
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Planning, errands and notes to the family.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 28% | +3.9 |
Activities, homework and planned play.EstimateNo public source provides a precise figure. This is our estimate. | 12% | 22% | +2.6 |
Care, feed and settle the child.EstimateNo public source provides a precise figure. This is our estimate. | 26% | 6% | +1.6 |
Safety, fever and first aid.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 8% | +1.3 |
Boundaries with parents and the house.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 10% | +1.6 |
Bond, patience and consistency.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 13% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- Planning, errands and notes to the family
- Activities, homework and planned play
- Care, feed and settle the child
- Safety, fever and first aid
- Boundaries with parents and the house
- Bond, patience and consistency
- ninera
- nanny
- canguro
- au pair
Sources for this job· O*NET 39-9011.00· ESCO/ISCO 5311