IS WORK OVER?

Automation index

How much of a SEM specialist’s job can AI already do?

A campaign and an ad come earlier. Spending the budget on people who buy do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

SEM specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Campaigns, keywords and Quality Score.
Estimate

No public source provides a precise figure. This is our estimate.

18%52%+9.4
Landing, tracking and the conversion that misses.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
The client who wants more clicks for less.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Reports, copy and the ad A/B.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Legal, brands and the claim you cannot make.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
Spend on buyers, and not inflating impressions.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • SEM campaigns
  • keywords
  • Quality Score
  • landings
  • conversion tracking
  • ad A/B
  • Google Ads
  • media budget

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

Naval architect

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Stability, strength and hull forms.
Estimate

No public source provides a precise figure. This is our estimate.

18%48%+8.6
Drawings, specs and class rules.
Estimate

No public source provides a precise figure. This is our estimate.

16%32%+5.1
Yard, sea trials and owner.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Systems, machinery and onboard safety.
Estimate

No public source provides a precise figure. This is our estimate.

16%18%+2.9
Rules, IMO and documentation.
Estimate

No public source provides a precise figure. This is our estimate.

18%16%+2.9
Sign a hull that will not break.
Estimate

No public source provides a precise figure. This is our estimate.

16%14%+2.2
Total100%25%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • building plans
  • renders
  • sign a project
  • Stability, strength and hull forms
  • Drawings, specs and class rules
  • Yard, sea trials and owner
  • Systems, machinery and onboard safety
  • Rules, IMO and documentation
  • Sign a hull that will not break
  • ingeniero naval

Sources for this job· O*NET 17-2121.00· ESCO/ISCO 2144

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