IS WORK OVER?

Automation index

How much of a SEM specialist’s job can AI already do?

A campaign and an ad come earlier. Spending the budget on people who buy do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

SEM specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Campaigns, keywords and Quality Score.
Estimate

No public source provides a precise figure. This is our estimate.

18%52%+9.4
Landing, tracking and the conversion that misses.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
The client who wants more clicks for less.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Reports, copy and the ad A/B.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Legal, brands and the claim you cannot make.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
Spend on buyers, and not inflating impressions.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • SEM campaigns
  • keywords
  • Quality Score
  • landings
  • conversion tracking
  • ad A/B
  • Google Ads
  • media budget

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

Network technician

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Diagrams, inventory and standard configs.
Estimate

No public source provides a precise figure. This is our estimate.

18%38%+6.8
Tickets, remote diagnosis and logs.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Pulling, racking, crimping and labelling.
Estimate

No public source provides a precise figure. This is our estimate.

22%12%+2.6
Bring up links, VLANs and site Wi-Fi.
Estimate

No public source provides a precise figure. This is our estimate.

16%15%+2.4
On-call, outages and user care.
Estimate

No public source provides a precise figure. This is our estimate.

14%18%+2.5
Vendors, civil work and access.
Estimate

No public source provides a precise figure. This is our estimate.

14%16%+2.2
Total100%21%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • Diagrams, inventory and standard configs
  • Tickets, remote diagnosis and logs
  • Pulling, racking, crimping and labelling
  • Bring up links, VLANs and site Wi-Fi
  • On-call, outages and user care
  • Vendors, civil work and access
  • tecnico de redes
  • network technician
  • cableador
  • cisco

Sources for this job· O*NET 15-1241.00· ESCO/ISCO 3513

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