Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 633
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Notary
22%
#356 / 633
View rankingNotary
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Prepare drafts and deeds from templates.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 42% | +9.2 |
Check liens, titles and registry data.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 35% | +5.6 |
Advise parties on the act’s consequences.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 18% | +2.9 |
Identify, authorise and authenticate in person.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 8% | +1.4 |
Protocolise, file at the registry and keep the record.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
Resolve conflicts between parties at signing.EstimateNo public source provides a precise figure. This is our estimate. | 12% | 10% | +1.2 |
| Total | 100% | 22% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- advise clients
- draft contracts
- litigate
- interpret law
- Prepare drafts and deeds from templates
- Check liens, titles and registry data
- Advise parties on the act’s consequences
- notario
- notaria
- notary
Sources for this job· O*NET 23-1011.00· ESCO/ISCO 2619