IS WORK OVER?

Automation index

How much of a SEM specialist’s job can AI already do?

A campaign and an ad come earlier. Spending the budget on people who buy do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

SEM specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Campaigns, keywords and Quality Score.
Estimate

No public source provides a precise figure. This is our estimate.

18%52%+9.4
Landing, tracking and the conversion that misses.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
The client who wants more clicks for less.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Reports, copy and the ad A/B.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Legal, brands and the claim you cannot make.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
Spend on buyers, and not inflating impressions.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • SEM campaigns
  • keywords
  • Quality Score
  • landings
  • conversion tracking
  • ad A/B
  • Google Ads
  • media budget

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

Nurse

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Maintain accurate, detailed reports and records.
Estimate

No public source provides a precise figure. This is our estimate.

7%55%+3.9
Record patients' medical information and vital signs.
Estimate

No public source provides a precise figure. This is our estimate.

7%12%+0.8
Administer medications to patients and monitor patients for reactions or side effects.
Estimate

No public source provides a precise figure. This is our estimate.

7%12%+0.8
Monitor, record, and report symptoms or changes in patients' conditions.
Estimate

No public source provides a precise figure. This is our estimate.

7%12%+0.8
Monitor all aspects of patient care, including diet and physical activity.
Estimate

No public source provides a precise figure. This is our estimate.

7%12%+0.8
Direct or supervise less-skilled nursing or healthcare personnel or supervise a particular unit.
Estimate

No public source provides a precise figure. This is our estimate.

6%12%+0.7
Provide health care, first aid, immunizations, or assistance in convalescence or rehabilitation in locations such as schools, hospitals, or industry.
Estimate

No public source provides a precise figure. This is our estimate.

6%28%+1.7
Consult and coordinate with healthcare team members to assess, plan, implement, or evaluate patient care plans.
Estimate

No public source provides a precise figure. This is our estimate.

5%12%+0.6
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

48%28%+13.4
Total100%24%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • care for patients
  • diagnose
  • nursing care
  • clinical notes
  • impact of social contexts on health
  • specialist nursing care
  • educate on the prevention of illness
  • provide professional care in nursing
  • contribute to continuity of health care
  • promote a positive image of nursing

Sources for this job· O*NET 29-1141.00· ESCO/ISCO 2221

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