IS WORK OVER?

Automation index

How much of a SEM specialist’s job can AI already do?

A campaign and an ad come earlier. Spending the budget on people who buy do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

SEM specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Campaigns, keywords and Quality Score.
Estimate

No public source provides a precise figure. This is our estimate.

18%52%+9.4
Landing, tracking and the conversion that misses.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
The client who wants more clicks for less.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Reports, copy and the ad A/B.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Legal, brands and the claim you cannot make.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
Spend on buyers, and not inflating impressions.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • SEM campaigns
  • keywords
  • Quality Score
  • landings
  • conversion tracking
  • ad A/B
  • Google Ads
  • media budget

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

Osteopath

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
History, tests and a first plan.
Estimate

No public source provides a precise figure. This is our estimate.

16%32%+5.1
Manipulation, mobilisation and visceral work.
Estimate

No public source provides a precise figure. This is our estimate.

22%10%+2.2
Explain, dose and refer if there is a red flag.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Clinical notes and progress.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Room, hygiene and informed consent.
Estimate

No public source provides a precise figure. This is our estimate.

16%16%+2.6
The practitioner’s body and not doing harm.
Estimate

No public source provides a precise figure. This is our estimate.

14%14%+2
Total100%20%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • History, tests and a first plan
  • Clinical notes and progress
  • Room, hygiene and informed consent
  • The practitioner’s body and not doing harm
  • osteopata
  • osteopath

Sources for this job· O*NET 29-1299.00· ESCO/ISCO 2269

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