Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Painter and decorator
17%
#586 / 623
View rankingPainter and decorator
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Quote, measure and pick colour.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 35% | +5.6 |
Protect, mask and prep surfaces.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 18% | +2.9 |
Paint, varnish and paper.EstimateNo public source provides a precise figure. This is our estimate. | 24% | 8% | +1.9 |
Repair texture, damp and cracks.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
Dealing with neighbours, communities and hours.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 15% | +2.1 |
Invoice, buy material and travel.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 18% | +2.5 |
| Total | 100% | 17% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- Quote, measure and pick colour
- Protect, mask and prep surfaces
- Paint, varnish and paper
- Repair texture, damp and cracks
- Invoice, buy material and travel
- pintor de brocha
- painter decorator
Sources for this job· O*NET 47-2141.00· ESCO/ISCO 7131