Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Paralegal
44%
#4 / 623
View rankingParalegal
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Prepare affidavits or other documents, such as legal correspondence, and organize and maintain documents in paper or electronic filing system.EstimateNo public source provides a precise figure. This is our estimate. | 21% | 55% | +11.6 |
Prepare, edit, or review legal documents, including legislation, briefs, pleadings, appeals, wills, contracts, and real estate closing statements.EstimateNo public source provides a precise figure. This is our estimate. | 19% | 55% | +10.5 |
Gather and analyze research data, such as statutes, decisions, and legal articles, codes, and documents.EstimateNo public source provides a precise figure. This is our estimate. | 12% | 55% | +6.6 |
Investigate facts and law of cases and search pertinent sources, such as public records and internet sources, to determine causes of action and to prepare cases.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 55% | +5.5 |
Meet with clients and other professionals to discuss details of cases.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 28% | +2.8 |
Direct and coordinate law office activity, including delivery of subpoenas.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 28% | +2.8 |
File pleadings with court clerks.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 22% | +2.2 |
Prepare for trial by performing tasks such as organizing exhibits.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
| Total | 100% | 44% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- design interfaces
- prototypes
- figma
- legal case management
- legal research
- legal department processes
- legal terminology
- court procedures
- compile legal documents
- handle evidence
Sources for this job· O*NET 23-2011.00· ESCO/ISCO 3411