Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Parking attendant
24%
#260 / 623
View rankingParking attendant
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Barriers, tickets and the count.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The one who cannot find the car and the one who will not pay.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Incidents, the down barrier and the jam.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Shift, cash and cashing up.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 32% | +5.1 |
The event, the full house and not blocking the street.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 18% | +3.2 |
Run the car park, and not wrecking the lost-ticket person.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 24% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- barriers
- parking tickets
- space count
- cashing up
- stuck barrier
- events
- lost cars
- exit jam
Sources for this job· O*NET 33-9091.00· ESCO/ISCO 5414