IS WORK OVER?

Automation index

How much of a SEM specialist’s job can AI already do?

A campaign and an ad come earlier. Spending the budget on people who buy do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

SEM specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Campaigns, keywords and Quality Score.
Estimate

No public source provides a precise figure. This is our estimate.

18%52%+9.4
Landing, tracking and the conversion that misses.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
The client who wants more clicks for less.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Reports, copy and the ad A/B.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Legal, brands and the claim you cannot make.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
Spend on buyers, and not inflating impressions.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • SEM campaigns
  • keywords
  • Quality Score
  • landings
  • conversion tracking
  • ad A/B
  • Google Ads
  • media budget

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

Pediatrician

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Prescribe or administer treatment, therapy, medication, vaccination, and other specialized medical care to treat or prevent illness, disease, or injury in infants and children.
Estimate

No public source provides a precise figure. This is our estimate.

11%28%+3.1
Treat children who have minor illnesses, acute and chronic health problems, and growth and development concerns.
Estimate

No public source provides a precise figure. This is our estimate.

11%28%+3.1
Examine children regularly to assess their growth and development.
Estimate

No public source provides a precise figure. This is our estimate.

11%28%+3.1
Collect, record, and maintain patient information, such as medical history, reports, or examination results.
Estimate

No public source provides a precise figure. This is our estimate.

11%12%+1.3
Advise patients, parents or guardians, and community members concerning diet, activity, hygiene, and disease prevention.
Estimate

No public source provides a precise figure. This is our estimate.

10%12%+1.2
Examine patients or order, perform, and interpret diagnostic tests to obtain information on medical condition and determine diagnosis.
Estimate

No public source provides a precise figure. This is our estimate.

9%12%+1.1
Explain procedures and discuss test results or prescribed treatments with patients and parents or guardians.
Estimate

No public source provides a precise figure. This is our estimate.

9%12%+1.1
Monitor patients' conditions and progress and reevaluate treatments as necessary.
Estimate

No public source provides a precise figure. This is our estimate.

7%12%+0.8
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

21%28%+5.9
Total100%21%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • manage research data
  • operate open source software
  • demonstrate disciplinary expertise
  • think abstractly
  • manage personal professional development
  • synthesise information
  • develop own practices continuously

Sources for this job· O*NET 29-1221.00· ESCO/ISCO 2211

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