Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 633
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Penetration tester
26%
#207 / 633
View rankingPenetration tester
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Recon, scans and enumeration.EstimateNo public source provides a precise figure. This is our estimate. | 20% | 42% | +8.4 |
Write the report, evidence and CVSS.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 38% | +6.8 |
Exploit with judgment and not break the business.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 18% | +3.2 |
Debrief with the client and retest.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 15% | +2.4 |
Choose scope, rules and what is off limits.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 16% | +2.2 |
Research 0-days, labs and keep the craft.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 18% | +2.5 |
| Total | 100% | 25% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- Recon, scans and enumeration
- Write the report, evidence and CVSS
- Debrief with the client and retest
- Choose scope, rules and what is off limits
- Research 0-days, labs and keep the craft
- pentester
- ethical hacker
- pentest
Sources for this job· O*NET 15-1212.00· ESCO/ISCO 2529