Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Pest control technician
25%
#254 / 623
View rankingPest control technician
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Inspection, species and the treatment plan.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 32% | +5.1 |
Bait, apply, seal and look again.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 18% | +3.2 |
Sheets, schedule and the certificate for the client.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
Explain risks, times and what is not a miracle.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 22% | +4 |
Rules, biocides and waste.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
That the pest drops and nobody else pays.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 14% | +2.2 |
| Total | 100% | 25% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- pest control
- inspect infestations
- bait
- apply biocides
- seal entry points
- treatment certificate
- identify species
- not poison anyone
Sources for this job· O*NET 37-2021.00· ESCO/ISCO 7544