Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Physicist
28%
#98 / 623
View rankingPhysicist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Simulate, fit and reduce data.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 50% | +11 |
Draft papers, posters and proposals.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 42% | +7.6 |
Design the experiment and the apparatus.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 18% | +2.9 |
Measure in the lab or in the field.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
Argue with the group and peer-review.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 15% | +2.1 |
Win machine time and funding.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 16% | +2.2 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- Simulate, fit and reduce data
- Draft papers, posters and proposals
- Design the experiment and the apparatus
- Measure in the lab or in the field
- Argue with the group and peer-review
- Win machine time and funding
- fisico
- physicist
Sources for this job· O*NET 19-2012.00· ESCO/ISCO 2111