Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Politician
20%
#459 / 623
View rankingPolitician
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Speeches, notes and social pieces.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 45% | +8.1 |
Legislative dossiers and template amendments.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 35% | +5.6 |
Plenaries, committees and negotiation.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 10% | +1.8 |
Street, rallies and district listening.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 8% | +1.4 |
Press, debates and crisis.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
Cast the vote and own the office.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 10% | +1.4 |
| Total | 100% | 20% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- Speeches, notes and social pieces
- Plenaries, committees and negotiation
- Street, rallies and district listening
- Press, debates and crisis
- Cast the vote and own the office
- politico
- politician
- diputado
- concejal
- alcalde
Sources for this job· O*NET 11-1031.00· ESCO/ISCO 1111