IS WORK OVER?

Automation index

How much of a SEM specialist’s job can AI already do?

A campaign and an ad come earlier. Spending the budget on people who buy do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

SEM specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Campaigns, keywords and Quality Score.
Estimate

No public source provides a precise figure. This is our estimate.

18%52%+9.4
Landing, tracking and the conversion that misses.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
The client who wants more clicks for less.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Reports, copy and the ad A/B.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Legal, brands and the claim you cannot make.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
Spend on buyers, and not inflating impressions.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • SEM campaigns
  • keywords
  • Quality Score
  • landings
  • conversion tracking
  • ad A/B
  • Google Ads
  • media budget

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

Primary school teacher

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Prepare lessons, worksheets and adaptations.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
Teach, tutor and hold the classroom.
Estimate

No public source provides a precise figure. This is our estimate.

22%10%+2.2
Families, parent meetings and conflicts.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Assess, reports and special-needs notes.
Estimate

No public source provides a precise figure. This is our estimate.

16%32%+5.1
Playground, dining hall and duties.
Estimate

No public source provides a precise figure. This is our estimate.

16%18%+2.9
Staff meeting, planning and not leaving a child behind.
Estimate

No public source provides a precise figure. This is our estimate.

14%14%+2
Total100%22%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • teach class
  • mark students
  • lesson plans
  • teach
  • Teach, tutor and hold the classroom
  • Families, parent meetings and conflicts
  • Assess, reports and special-needs notes
  • Playground, dining hall and duties
  • maestro de primaria
  • maestra de primaria

Sources for this job· O*NET 25-2021.00· ESCO/ISCO 2341

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