IS WORK OVER?

Automation index

How much of a SEM specialist’s job can AI already do?

A campaign and an ad come earlier. Spending the budget on people who buy do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

SEM specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Campaigns, keywords and Quality Score.
Estimate

No public source provides a precise figure. This is our estimate.

18%52%+9.4
Landing, tracking and the conversion that misses.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
The client who wants more clicks for less.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Reports, copy and the ad A/B.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Legal, brands and the claim you cannot make.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
Spend on buyers, and not inflating impressions.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • SEM campaigns
  • keywords
  • Quality Score
  • landings
  • conversion tracking
  • ad A/B
  • Google Ads
  • media budget

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

Prison officer

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Logs, counts and files.
Estimate

No public source provides a precise figure. This is our estimate.

16%30%+4.8
Cameras, controls and internal comms.
Estimate

No public source provides a precise figure. This is our estimate.

14%22%+3.1
Rounds, searches and inmate movement.
Estimate

No public source provides a precise figure. This is our estimate.

22%6%+1.3
Contain incidents and use of force.
Estimate

No public source provides a precise figure. This is our estimate.

18%8%+1.4
Care, wings and daily mediation.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Coordinate with treatment, judges and families.
Estimate

No public source provides a precise figure. This is our estimate.

14%14%+2
Total100%15%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • Logs, counts and files
  • Cameras, controls and internal comms
  • Rounds, searches and inmate movement
  • Contain incidents and use of force
  • Care, wings and daily mediation
  • prisiones
  • funcionario de prisiones
  • carcelero
  • prison officer

Sources for this job· O*NET 33-3012.00· ESCO/ISCO 5413

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