IS WORK OVER?

Automation index

How much of a SEM specialist’s job can AI already do?

A campaign and an ad come earlier. Spending the budget on people who buy do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

SEM specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Campaigns, keywords and Quality Score.
Estimate

No public source provides a precise figure. This is our estimate.

18%52%+9.4
Landing, tracking and the conversion that misses.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
The client who wants more clicks for less.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Reports, copy and the ad A/B.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Legal, brands and the claim you cannot make.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
Spend on buyers, and not inflating impressions.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • SEM campaigns
  • keywords
  • Quality Score
  • landings
  • conversion tracking
  • ad A/B
  • Google Ads
  • media budget

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

Procurement specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Purchase the highest quality merchandise at the lowest possible price and in correct amounts.
Estimate

No public source provides a precise figure. This is our estimate.

14%28%+3.9
Monitor and follow applicable laws and regulations.
Estimate

No public source provides a precise figure. This is our estimate.

13%28%+3.6
Prepare purchase orders, solicit bid proposals, and review requisitions for goods and services.
Estimate

No public source provides a precise figure. This is our estimate.

12%28%+3.4
Maintain and review computerized or manual records of purchased items, costs, deliveries, product performance, and inventories.
Estimate

No public source provides a precise figure. This is our estimate.

10%55%+5.5
Analyze price proposals, financial reports, and other data and information to determine reasonable prices.
Estimate

No public source provides a precise figure. This is our estimate.

9%55%+5
Arrange the payment of duty and freight charges.
Estimate

No public source provides a precise figure. This is our estimate.

8%28%+2.2
Write and review product specifications, maintaining a working technical knowledge of the goods or services to be purchased.
Estimate

No public source provides a precise figure. This is our estimate.

5%28%+1.4
Research and evaluate suppliers, based on price, quality, selection, service, support, availability, reliability, production and distribution capabilities, and the supplier's reputation and history.
Estimate

No public source provides a precise figure. This is our estimate.

4%48%+1.9
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

25%28%+7
Total100%34%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • types of coffee beans
  • coffee grinding levels
  • food and beverage industry
  • coffee characteristics
  • examine green coffee beans
  • apply HACCP
  • conduct extensive international travel
  • analyse consumer buying trends
  • negotiate price
  • evaluate coffee characteristics

Sources for this job· O*NET 13-1023.00· ESCO/ISCO 3323

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