Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 633
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Professional athlete
15%
#621 / 633
View rankingProfessional athlete
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Load plans, nutrition and video analysis.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 35% | +5.6 |
Social, contracts and travel diary.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 28% | +3.9 |
Train and compete the craft.EstimateNo public source provides a precise figure. This is our estimate. | 26% | 4% | +1 |
Physio, sleep and prevention.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 8% | +1.3 |
Wear the shirt, press and the dressing room.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 10% | +1.4 |
Manage an injury and the end of a career.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 12% | +1.7 |
| Total | 100% | 15% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- Load plans, nutrition and video analysis
- Social, contracts and travel diary
- Train and compete the craft
- Physio, sleep and prevention
- Manage an injury and the end of a career
- deportista
- atleta profesional
- futbolista
- professional athlete
Sources for this job· O*NET 27-2021.00· ESCO/ISCO 3421