Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Psychologist
28%
#113 / 623
View rankingPsychologist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Document patient information including session notes, progress notes, recommendations, and treatment plans.EstimateNo public source provides a precise figure. This is our estimate. | 9% | 12% | +1.1 |
Use a variety of treatment methods, such as psychotherapy, hypnosis, behavior modification, stress reduction therapy, psychodrama, or play therapy.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Counsel individuals, groups, or families to help them understand problems, deal with crisis situations, define goals, and develop realistic action plans.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 22% | +1.5 |
Interact with clients to assist them in gaining insight, defining goals, and planning action to achieve effective personal, social, educational, or vocational development and adjustment.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Collect information about individuals or clients, using interviews, case histories, observational techniques, and other assessment methods.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Write reports on clients and maintain required paperwork.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 55% | +3.3 |
Conduct assessments of patients' risk for harm to self or others.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 12% | +0.6 |
Identify psychological, emotional, or behavioral issues and diagnose disorders, using information obtained from interviews, tests, records, or reference materials.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 55% | +2.8 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 48% | 28% | +13.4 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- psychological counselling methods
- school psychology
- developmental psychology
- crisis intervention
- adolescent psychological development
- psychology
- consult student's support system
- monitor student's behaviour
- liaise with educational support staff
- apply crisis intervention
Sources for this job· O*NET 19-3033.00· ESCO/ISCO 2634