Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
QA tester
38%
#11 / 623
View rankingQA tester
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Identify, analyze, and document problems with program function, output, online screen, or content.EstimateNo public source provides a precise figure. This is our estimate. | 12% | 55% | +6.6 |
Document software defects, using a bug tracking system, and report defects to software developers.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 55% | +6.1 |
Install, maintain, or use software testing programs.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Monitor program performance to ensure efficient and problem-free operations.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Develop testing programs that address areas such as database impacts, software scenarios, regression testing, negative testing, error or bug retests, or usability.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 48% | +2.9 |
Document test procedures to ensure replicability and compliance with standards.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 55% | +3.3 |
Create or maintain databases of known test defects.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 48% | +2.9 |
Provide feedback and recommendations to developers on software usability and functionality.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 39% | 28% | +10.9 |
| Total | 100% | 38% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- internal risk management policy
- ICT quality policy
- software anomalies
- levels of software testing
- quality standards
- quality assurance methodologies
- ICT process quality models
- set quality assurance objectives
- ensure continuous preparedness for audits
- comply with legal regulations
Sources for this job· O*NET 15-1253.00· ESCO/ISCO 2519