Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 733
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Railway engineer
22%
#389 / 733
View rankingRailway engineer
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Track, geometry and the study.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
Points, the blade and the one that will not close.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
OLE, the height and the gauge.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Works, the possession and not leaving the wire wrong.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
The operator, the rush and not jumping to a yes.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 18% | +3.2 |
That it does not derail, and not signing half-done points.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 22% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- track geometry
- points
- OLE
- gauge
- possessions
- blades
- railway studies
- not jump to a yes
Sources for this job· O*NET 17-2051.00· ESCO/ISCO 2142