Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Real estate agent
27%
#130 / 623
View rankingReal estate agent
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Generate lists of properties that are compatible with buyers' needs and financial resources.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Answer clients' questions regarding construction work, financing, maintenance, repairs, and appraisals.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 12% | +0.7 |
Promote sales of properties through advertisements, open houses, and participation in multiple listing services.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Contact property owners and advertise services to solicit property sales listings.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 28% | +1.4 |
Display commercial, industrial, agricultural, and residential properties to clients and explain their features.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 28% | +1.4 |
Coordinate appointments to show homes to prospective buyers.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 28% | +1.4 |
Contact previous clients for prospecting of referral business.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 28% | +1.4 |
Act as an intermediary in negotiations between buyers and sellers, generally representing one or the other.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 22% | +1.1 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 56% | 28% | +15.7 |
| Total | 100% | 27% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- customer service
- contract law
- office administration
- real estate market
- mortgage loans
- property law
- maintain relationship with customers
- advise on property value
- identify customer's needs
- inform on renting agreements
Sources for this job· O*NET 41-9022.00· ESCO/ISCO 3334