Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Referee
15%
#608 / 623
View rankingReferee
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Reports, match sheets and clip review.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 32% | +5.1 |
Desk fitness prep and the laws.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 28% | +3.9 |
Run the match on the field.EstimateNo public source provides a precise figure. This is our estimate. | 26% | 5% | +1.3 |
Handle protests, VAR and pressure.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 8% | +1.3 |
Travel, appointments and fatigue.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 12% | +1.7 |
Judgment, consistency and authority.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 14% | +2 |
| Total | 100% | 15% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- Reports, match sheets and clip review
- Desk fitness prep and the laws
- Run the match on the field
- Handle protests, VAR and pressure
- Travel, appointments and fatigue
- Judgment, consistency and authority
- arbitro
- referee
- colegiado
Sources for this job· O*NET 27-2023.00· ESCO/ISCO 3422