Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Renewables engineer
27%
#163 / 623
View rankingRenewables engineer
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Resource, layout and the yield model.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 48% | +8.6 |
Site, topography and the cable that will not reach.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Permits, grid point and the TSO.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 36% | +5.8 |
EPC, commissioning and export tests.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
The neighbour, the council and the appeal against the plant.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That it exports, and not inflating equivalent hours.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 27% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- plant layout
- solar resource
- grid connection
- commissioning
- renewables permits
- yield model
- export tests
- EPC
Sources for this job· O*NET 17-2199.00· ESCO/ISCO 2149