Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Route planner
28%
#112 / 623
View rankingRoute planner
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Optimise, windows and capacity.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Restrictions, tolls and the right vehicle.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The salesperson who promises and the plan that will not.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Recalc, incidents and the next day.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
The warehouse, the cut-off and not leaving the last one.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That it fits, and not blowing the hours.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- optimise routes
- delivery windows
- tolls
- vehicle capacity
- recalc
- traffic restrictions
- warehouse cut-off
- driving hours
Sources for this job· O*NET 13-1081.00· ESCO/ISCO 4323