Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Salesperson
28%
#88 / 623
View rankingSalesperson
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Check stock levels and reorder merchandise as necessary.EstimateNo public source provides a precise figure. This is our estimate. | 9% | 28% | +2.5 |
Recommend products to customers, based on customers' needs and interests.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Answer customers' questions about products, prices, availability, product uses, and credit terms.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Plan, assemble, and stock product displays in retail stores, or make recommendations to retailers regarding product displays, promotional programs, and advertising.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Estimate or quote prices, credit or contract terms, warranties, and delivery dates.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Provide customers with product samples and catalogs.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Monitor market conditions, product innovations, and competitors' products, prices, and sales.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Prepare sales contracts and order forms.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 41% | 28% | +11.5 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- characteristics of products
- agricultural equipment
- sales promotion techniques
- product comprehension
- guarantee customer satisfaction
- communicate with customers
- manage schedule of tasks
- implement marketing strategies
- ensure compliance with legal requirements
- answer requests for quotation
Sources for this job· O*NET 41-4012.00· ESCO/ISCO 2433