Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 693
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
School psychologist
22%
#413 / 693
View rankingSchool psychologist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Referral, tests and the report.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The child, the session and the one who will not talk.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Classroom, the teacher and what actually happens.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Family, the fear and not scaring.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
The bullying protocol and not looking away.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 18% | +3.2 |
See the child, and not hanging a label.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 22% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- school reports
- sessions with children
- psychological tests
- bullying protocol
- the family
- real classroom
- not label
- the tutor's referral
Sources for this job· O*NET 19-3031.00· ESCO/ISCO 2634