Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 693
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
School sports coach
22%
#354 / 693
View rankingSchool sports coach
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Session, the kit and the group.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
Pitch, the one who never gets the ball and the one who humiliates.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Injury, the protocol and calling home.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Match, the score and not shouting at a child.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
The parent, the bench and not yielding.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 18% | +3.2 |
That they all play, and not just the chair's child.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 22% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- school sessions
- minute rotation
- injury protocol
- parents on the bench
- not shout at children
- kit
- matches
- inclusion
Sources for this job· O*NET 27-2022.00· ESCO/ISCO 3422