IS WORK OVER?

Automation index

How much of a SEM specialist’s job can AI already do?

A campaign and an ad come earlier. Spending the budget on people who buy do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

SEM specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Campaigns, keywords and Quality Score.
Estimate

No public source provides a precise figure. This is our estimate.

18%52%+9.4
Landing, tracking and the conversion that misses.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
The client who wants more clicks for less.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Reports, copy and the ad A/B.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Legal, brands and the claim you cannot make.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
Spend on buyers, and not inflating impressions.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • SEM campaigns
  • keywords
  • Quality Score
  • landings
  • conversion tracking
  • ad A/B
  • Google Ads
  • media budget

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

Science teacher

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Practical, the protocol and the kit.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
Lab, the bunsen and the one who will not read.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
Data, the graph and not inventing the point.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Exam, the formula and getting them to explain.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
The damage, the note and not leaving the acid open.
Estimate

No public source provides a precise figure. This is our estimate.

18%18%+3.2
That they do not burn, and understand what they measured.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%22%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • lab practicals
  • bunsen
  • science protocols
  • graphs
  • formulae
  • acid
  • incident notes
  • lab safety

Sources for this job· O*NET 25-2031.00· ESCO/ISCO 2330

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