Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Scrum master
25%
#251 / 623
View rankingScrum master
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Facilitate ceremonies, boards and notes.EstimateNo public source provides a precise figure. This is our estimate. | 20% | 45% | +9 |
Flow metrics and impediment reports.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 38% | +6.1 |
Team coaching and internal conflict.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 15% | +2.7 |
Protect the sprint from interruptions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
Train PO and managers in the method.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 18% | +2.9 |
Change the system, not just the ritual.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 16% | +2.2 |
| Total | 100% | 25% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- Facilitate ceremonies, boards and notes
- Flow metrics and impediment reports
- Team coaching and internal conflict
- Protect the sprint from interruptions
- Train PO and managers in the method
- Change the system, not just the ritual
- scrum master
- agile coach
Sources for this job· O*NET 13-1111.00· ESCO/ISCO 2421