Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 763
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Security engineer
27%
#188 / 763
View rankingSecurity engineer
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Control, the risk and the ticket.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 48% | +8.6 |
Hole, the patch and the one still open.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
Exception, the deadline and not leaving it for ever.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Identity, the privilege and not giving admin out of habit.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
The business, the rush and not opening the port 'for a moment'.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Close the hole, and not leaving the exception.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 27% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- security controls
- patches
- exceptions
- privileges
- ports
- identities
- not give admin
- holes
Sources for this job· O*NET 15-1212.00· ESCO/ISCO 2529