Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Security guard
16%
#605 / 623
View rankingSecurity guard
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Logs, tagged rounds and digital access.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 32% | +5.1 |
Cameras, control rooms and written protocols.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 22% | +3.1 |
Presence, rounds and physical control.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 8% | +1.8 |
Incidents, ID checks and citizen’s arrest.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 8% | +1.4 |
Dealing with client, neighbour and police.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
Night shifts, fatigue and judgment.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 16% | +2.2 |
| Total | 100% | 16% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- Logs, tagged rounds and digital access
- Presence, rounds and physical control
- Incidents, ID checks and citizen’s arrest
- Dealing with client, neighbour and police
- Night shifts, fatigue and judgment
- vigilante
- security guard
- guardia de seguridad
Sources for this job· O*NET 33-9032.00· ESCO/ISCO 5414