Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 743
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Site engineer
19%
#598 / 743
View rankingSite engineer
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Setting-out, axes and the level.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 32% | +5.1 |
Rebar, cover and the one that is missing.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 8% | +1.8 |
Concrete, the slump and not pouring if it fails.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Note, the diary and not dressing the delay.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
The site manager, the rush and not covering bad steel.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 18% | +2.9 |
That the column is there, and not covering the steel.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 12% | +1.7 |
| Total | 100% | 19% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- setting-out
- axes
- rebar
- cover
- slump
- site diary
- levels
- not cover steel
Sources for this job· O*NET 17-2051.00· ESCO/ISCO 2142